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OUR STORY

We make basics that are better for bodies + planet. 

THE NAT’V FAMILY

Family underpins everything at nat’v. It’s the reason Sandy started the whole shebang in the first place, and it's woven into the fabric of everything we do (see what I did there?).

Seeing the world with her ‘mum-goggles’ on was the catalyst to her building a sustainable and ethical brand. It was a way to make a positive impact on her daughter's future; to lead by example and show her that you can choose to be part of the solution. 

People say there’s the family you’re born into, and then there’s the family you choose. Well, at nat’v HQ, our family is made up of both, and we wouldn’t want it any other way!

SUSTAINABLY MADE FABRIC

Two Types of Comfort: We designed our undies to make sure your tooshie and your conscience can kick back and relax. No grubby supply chains, no toxins and certainly no wedgies here, thank you very much.

All our basics are made from renewable wood sources using environmentally responsible processes, so they have a minimal footprint on both carbon and water resources. 

Super soft, incredibly comfy, natural TENCEL™ Modal fibers

✔ Anti-Bacterial

✔Gentle On Skin

✔Enhanced Breathability

✔FSC Certified

✔PEFC Certified

✔Oeko-Tex Standard 100 Certified

Sustainability is not an afterthought for us, we are a company with a purpose so you could say sustainability is a ‘beforethought’ (yes, we also make up words.)

So if you like wearing super comfy undies that don’t leave you feeling icky about the who/what/where of how our yarns were spun, nat’v should be right up your alley.

There’s a bit more detail about all that sort of thing over here on a page we rather creatively called Sustainability.

THE PACKAGING

  • All ink used on our packaging products are soy based
  • Our tissue paper is acid free and certified by the Forest Stewardship Council (FSC)
  • Our mailers are made from certified compostable material 

ETHICALLY MADE FASHION

The fashion and textile industry is notoriously resource heavy, with complicated, exploitative supply chains. That’s why transparency is vitally important to us and  we rigorously test our supply chain partners to ensure there is zero tolerance for child labour, discrimination, corruption, bribery, animal cruelty or unsafe working conditions.

Read more about our supply chain and company structure here.

“As I have learnt from this journey, becoming sustainable is not always easy. But that has given me more determination to continue to get better – to find more like-minded partners in the supply chain and deliver everyday products with as little carbon, waste and water footprint as possible.”

  • Sandy Ronalds, Founder

MEET THE FOUNDER HERE....