bw_couple_2-100.jpg
Ethos

We Make Basics That Are Better For People And The Planet, So You Can Make More Sustainable Choices, From The Bottom Up. No Frills Or Trims Or Awkward Bits, Just The Comfiest Undies You’ll Ever Wear, Made Responsibly From A Sustainability Mindset.

COMMUNITY GIVE BACK

What makes us different

Our basics are designed from a sustainability mindset
Vegan and cruelty-free fabrics
We champion environmentally responsible manufacturing processes
Working otwards a sustainable supply chain
Designed by women, for women and non-binary people
We partner with projects to fund the planting of trees and collection of ocean bound plastics
Biodegradable packaging
We support charities that help vunerable people in the community
We source environmentally responsible materials that are durable for everyday wear
All orders are shipped to our customers Carbon neutrally through our Offset program
Hypoallergenic, soft and comfortable - certified by OEKO-Tex 100

Each and every step of the way when creating our everyday basics, we design mindfully to reduce our impact on the planet. We use minimal packaging that is also home compostable with soy-based inks.

We look at every step in our supply chain from beginning to end and constantly seek better ways to deliver luxurious, comfortable and affordable basics that give everyday, sustainably conscious women a better choice.

We’re simply striving to be a better brand, from the bottom up.