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Cheeky

Whether you call it a g string, a thong, a seamless g or a g banger; we’ve got you (partially) covered with our Cheeky G range.

The super comfy fit, breathable fabric and soft, thin waistband make this bestseller everyone's favourite g string.


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  • $12.00

    Cheeky G Soft Medium Waisted G

    162 reviews
    4 colors available

    Putting the OG in G string, this cheeky little number is our best seller for a reason.  The semi-seamless design and our signature blend of super ...

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  • $12.00

    TONES Cheeky G Brief TONES Cheeky G Brief

    38 reviews
    3 colors available

    Putting the OG in G string, this cheeky little number is our best seller for a reason.  The semi-seamless design and our signature blend of super ...

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  • Save 26%
    Current Price $60.00
    Original Price $81.00

    Weekly Cheeky G Set Weekly Cheeky G Set

    97 reviews

    Putting the OG in G string, this cheeky little number is our best seller for a reason.  The semi-seamless design and our signature blend of super ...

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  • Sold out
    Current Price $5.00
    Original Price $12.00

    Cheeky G Brief Limoncello

    15 reviews

    Limited Edition ‘Limoncello’ Putting the OG in G string, this cheeky little number is our best seller for a reason.  The semi-seamless design and ...

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  • $12.00

    Cheeky G Winter Breeze Cheeky G Winter Breeze

    2 reviews

    Introducing our limited Winter Blues Putting the OG in G string, this cheeky little number is our best seller for a reason.  The semi-seamless des...

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  • $24.00

    Cheeky Crop Winter Breeze Light Support

    Limited edition colour - Winter Breeze Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carb...

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  • $60.00

    Winter Blues Briefs Set of 6

    4 reviews

    This set has the following knickers included: 1 x Winter Breeze Cheeky G Brief 1 x Azure Cheeky G Brief 1 x Azure Callie Brief  1 x In the Navy Cal...

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  • $24.00

    Cheeky Crop Azure Light Support

    Limited edition colour - Winter Blues  Purpose: Wear better quality underwear that is better for you + planet Impact: 80% Biodegradable, less carb...

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  • $24.00

    TONES Cheeky Crop Light Support

    3 colors available

    Our Cheeky Crop is a classic basic everyone needs in their underwear draw. Perfect for everyday and those date nights! Created with an elastic w...

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  • $24.00

    Cheeky Crop Light Support

    4 colors available

    Our Cheeky Crop is a classic basic everyone needs in their underwear draw. Perfect for everyday! Created with an elastic waistband with three size...

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  • $54.00

    Winter Blues Briefs 5 Set Mixed Briefs

    This set has the following knickers included: 1 x Azure Cheeky G Brief 1 x Azure Callie Brief  1 x In the Navy Callie Brief  1 x Azure ChiChi G Bri...

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  • $90.00

    Cheeky Crop 6 Set Light Support

    Our Cheeky Crop set of 6.... Black, Blue, Blanco, Bone, Beech and Bronze. Our Cheeky Crop is a classic basic everyone needs in their underwear dra...

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  • $71.00

    Cheeky Crop Winter Breeze Buy 3 get 1 free

    Buy 3 Get 1 Free! Limited edition colour - Winter Blues  Purpose: Wear better quality underwear that is better for you + planet Impact: 80% Biodeg...

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  • $71.00

    Cheeky Crop Azure Buy 3 get 1 free

    1 color available

    Buy 3 Get 1 Free! Limited edition colour - Winter Blues  Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodeg...

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  • $71.00

    TONES Cheeky Crop 4 Set Light Support

    Buy 3 Get 1 Free!  Set includes x 4 Callie Crops. One in Blanco, Bone, Beech and Bronze! Purpose: Wear better quality underwear that is better for...

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  • $71.00

    Cheeky Crop Black Buy 3 get 1 free

    Buy 3 Get 1 Free! All in Black Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carbon and w...

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  • $71.00

    Cheeky Crop Bone Buy 3 get 1 free

    Buy 3 Get 1 Free! All in Bone Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carbon and wa...

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  • $71.00

    Cheeky Crop Bronze Buy 3 get 1 free

    Buy 3 Get 1 Free! All in Bronze Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carbon and ...

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  • $71.00

    Cheeky Crop Beech Buy 3 get 1 free

    Buy 3 Get 1 Free! All in Beech Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carbon and w...

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  • $71.00

    Cheeky Crop Blanco Buy 3 get 1 free

    Buy 3 Get 1 Free! All in Blanco Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carbon and ...

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  • $71.00

    Cheeky Crop Blue Buy 3 get 1 free

    Buy 3 Get 1 Free! All in Blue Purpose: Wear better quality underwear that is better for you + planet Impact: 78% Biodegradable, less carbon and wa...

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Comfiest undies ever

The Cheeky G is versatile enough to style your own way, like a high waisted G? That’s what she’s designed for! Prefer to wear your g string on your natural hip? Just size down and that’s where she’ll sit.

So, whether you’re a g string veteran looking for that elusive perfect fit, or a g banger virgin, get ready to be converted to a Cheeky G fan girl (or boy).

The Cheeky G is created in our signature blend of eco-friendly fabric that’s softer than cotton and better for the planet's bottom line than bamboo. Made from TENCEL™ using natural fibres, our breathable undies are not just green, they’re clean and free from chemicals that might irritate your skin.

Choose from a range of colours which includes Black, Blush, Blanco and our TONES Range or treat yourself to the Weekly Cheeky G Set.
Briefs Briefs
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Tones Tones
Comfiest undies ever
“I have found my brand! I've been looking for comfy, eco friendly undies since forever. I have tried so many brands and although there are plenty of good - none were amazing. I love G's because I have a big bum to waist ratio, but its so hard to find truly all day comfy ones that sit closer to my waist. I have filled up my drawer with these, thank you so much for all your hard work creating them!”

Maryska

Briefs Briefs
Sets Sets
Tones Tones