Blush crop and Cheeky G

Breast Cancer Awareness Month

Pink, with purpose.

This October, every pair of Blush Cheeky G sold adds $1 to the National Breast Cancer Foundation. Help us raise $1,000 for breast cancer research.

How it works

Your knickers, doing good.

01

Pick your Blush Cheeky G.

Single or in a pack, including the Best Sellers 4 pack. It all counts.

02

We give $1 per pair.

Every Blush Cheeky G sold from 1 to 31 October. Grab three, give $3.

03

Help us hit $1,000.

That's our goal by 31 October. We'll share the final total and receipt in November.

Know your normal.

Get to know how your breasts usually look and feel, and see your GP if you notice a change. Want to give direct? Our NBCF fundraising page is open all month.

Donate to NBCFAbout NBCF

Promotion runs 12:00am 1 October to 11:59pm 31 October 2026 AEST. $1 is donated for each Blush Cheeky G sold, whether bought single or in a pack. Our goal is $1,000. The total will be paid to the National Breast Cancer Foundation in November 2026.