

Our nat’v Callie is your mid-week knicker! Perfect for hump days, because it’s not comfort/ moody Monday or party pants Friday! It’s your perfect mid-week brief! Sitting in the middle of our Cheeky G and Classic brief, this bikini cut sits at the natural hip and has a higher cut leg opening, giving the wearer a streamline look.
Choosing nat’v is a decision that minimises your impact on the environment. Our authentic producer of TENCEL™ Lyocell fibres used in nat’v knickers have a commendable reputation for their environmentally responsible closed-loop production process, which transforms wood pulp into cellulosic fibres with high resource efficiency and low environmental impact. This solvent-spinning process recycles processed water and reuses the solvent at a recovery rate of more than 99%. The material has been carefully selected for its minimal footprint on both carbon and water resources.
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How to care and prolong the life of your nat'v basics
7 tips to keep your knickers fresh
Washing your knickers may seem pretty straightforward, but how do you actually wash your knickers? Like most of us you probably, haven't put a lot of thought into it. And why on earth would you? You have a life—and that doesn’t include worrying about your knickers?
Personally I am the worst washer of any clothes and usually don’t think twice before doing the washing. Everything gets thrown in the same load on whatever setting, I am guessing the default one. So what’s wrong with that? Washing your Nat'v Basics with the rest of your laundry will ultimately cause them to wear out quickly which includes tears, fraying, fading, and stretching.
Here are some tips on how to care and prolong the life of your nat'v knickers.
Tip 1: Treat me delicately! Place your Cheeky Gs, Classics and pre-rinsed Comforts inside a delicates wash bag, with similar colours.
Pre-rinse your leak proof Comforts in cold water until the water runs clear.
Tip 2: Warm and gentle wash. Select a gentle cycle, not too hot, not too cold, just right.
Tip 3: Mild detergent, no harsh chemicals. Use a colour safe, mild detergent. Do not bleach or use fabric softener.
Tip 4: Leave me hanging! Hang me on the line to dry in the shade.
Tip 5: Do not tumble dry. Do not tumble dry or take me to the dry cleaners.
Tip 6: Do not iron. No ironing required here.
Tip 7: Keep me trimmed. If any loose threads appear, trim them to keep me tidy and avoid threads catching.
So it’s pretty straightforward!
By following our tips your nat'v basics are going to last a lot longer, which is great for your back pocket and our planet.
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What is our brand purpose?
We use the word “comfort” a lot and to us this does not just refer to the physical touch of our materials on your skin. We want to extend the experience of comfort to our customers by adding the assurance that we are making better choices for the planet.
We aim to offer comfort to our customers by maintaining an open and honest supply chain, by checking and ensuring the highest quality working conditions exist at all levels, and by investing time and resources into researching the best techniques for material manufacture that have the least impact on the natural world.