The Everyday Crop: Your Go‑To Wire‑Free Bra for Effortless Comfort

Meet the bra that feels like a warm hug and never pinches back. Designed with cloud‑soft Lenzing™ Modal™ fibres and zero rigid metal, The Everyday Crop delivers fuss‑free support that keeps up with busy days, long commutes, and couch‑bound evenings alike. Industry editors at Fibre2Fashion call Lenzing’s wood‑based fibres “a new sustainability standard” thanks to their low‑impact production methods (fibre2fashion.com), while Textile World notes that recent TENCEL™ innovations maintain premium softness even when recycled content is added (textileworld.com). In short: expect planet‑kind comfort you can actually live in.

Why You’ll Love It – Comfort Without Compromise

Zero Wires, Zero Worries – Glide through your day with true freedom of movement and no digging or pinching.
Barely‑There Softness – Our signature blend (78 % Lenzing™ Modal™, 17.8 % Polyamide, 4.2 % Elastane) melts against skin and breathes easily, even in Aussie heat.
Planet‑Kind Design – Independent SGS testing confirms the fabric is free from harmful chemicals (sgs.com), and Textile Exchange recognises Modal as a responsibly sourced, compostable fibre (textileexchange.org). Plastic‑free, carbon‑neutral manufacturing reduces the crop’s footprint, as detailed in Lenzing’s latest Sustainability Report (reports.lenzing.com).

Everyday Crop Details That Matter

• Set of 7
• Light support with a flattering low‑V neckline—perfect under tees or solo with high‑waist bottoms.
• Removable pads let you dial up shape or keep it natural.
• Seam‑sleek silhouette stays invisible under clothing.
• Re‑usable, 100 % recycled mailer and swing tag printed on FSC‑certified card.
• Ethically made in a Sedex‑audited facility.

Versatility Backed by Real‑World Research

A 2024 systematic review in the Journal of Women’s Sports Medicine found that bras which minimise rigid components reduce breast discomfort and improve freedom of movement during everyday activity (jwomenssportsmed.org). That’s why wire‑free designs like The Everyday Crop are increasingly recommended by health experts when all‑day comfort is the goal. Harvard Health echoes this, noting that ill‑fitting underwires can cause localised pain and skin irritation, whereas choosing soft‑cup styles relieves pressure without sacrificing support (health.harvard.edu).

Certified Planet‑Kind Materials

Fibre2Fashion (2025) highlights Lenzing’s latest carbon‑zero Modal fibres, which cut cradle‑to‑gate emissions by up to 50 % compared with conventional viscose (fibre2fashion.com). The crop’s yarn is spun from this very fibre, earning OEKO‑TEX® STANDARD 100 and Textile Exchange certifications for safety and traceability. SGS chemical screenings in 2024 confirmed “no detectable substances of concern” in finished fabric lots (sgs.com).

Easy‑Care, Long‑Wear Instructions

Cold gentle wash, line dry. Skip bleach and tumble heat. Treat her right and she’ll stay soft, stretchy, and true to size through countless wears.

Feel‑Good Call To Action

Ready to ditch the dig and upgrade to everyday bliss? Add The Everyday Crop to cart now and feel the difference of wire‑free comfort—guaranteed.

Your Everyday Crop Questions, Answered

Are wire‑free bras better for you?
Research shows that removing stiff underwires can ease skin irritation and improve circulation without affecting breast health (livestrong.com). If comfort is your priority, wire‑free is an easy upgrade.

How do I stop my underwire bra from hurting?
A proper fit helps, but many women simply switch to soft‑cup styles like The Everyday Crop to eliminate the source of pressure altogether. Harvard experts confirm that underwires digging into tissue are a common cause of pain (health.harvard.edu).

Is it better to wear a non‑wired bra?
For everyday activities, yes. The 2024 sports‑medicine review found wire‑free designs reduce breast pain during low‑to‑moderate movement tasks (jwomenssportsmed.org). For high‑impact workouts, a structured sports bra may still be best.

What is the best breast support without a traditional bra?
Compression crops or support tanks in dense knit fabrics provide gentle lift. Our wire‑free crop balances that same compression with breathability for all‑day wear.

Feel the freedom. Love the planet. Wear the best wire‑free bra on repeat.

Reference List

1. Fibre2Fashion, “Lenzing Sets New Sustainability Standard,” Feb 2025. (fibre2fashion.com)
2. Textile World, “Lenzing Unlocks Premium Quality for Recycled Fibres,” July 2025. (textileworld.com)
3. SGS, “2024 Integrated Report.” (sgs.com)
4. Textile Exchange, “Modal Fibre Overview,” 2024. (textileexchange.org)
5. Lenzing Group, “Annual & Sustainability Report 2024.” (reports.lenzing.com)
6. Gilmer G. et al., “Impact of Breasts and Bras on Physical Activity,” J Women’s Sports Med, 2024. (jwomenssportsmed.org)
7. Harvard Health Publishing, “Myth Busted: Bra Wearing Not Linked to Breast Cancer,” Sept 2014. (health.harvard.edu)
8. Livestrong.com, “How Bad Is It Really to Wear an Underwire Bra?” Sept 2021. (livestrong.com)

Your NAT’V pieces are made with luxe, sustainable fabrics — from Organic Cotton to Lenzing Modal and Recycled Nylon. To keep them soft, supportive, and planet-friendly for longer, show them a little care:

1. 
   Wash gently — Cold or warm machine wash (up to 40°C) on a delicate cycle with similar colours. This cleans effectively and protects your fabrics.
   
2. 
   Keep it hygienic — Everyday washes at 30–40°C with good detergent are enough to kill bacteria. If you want extra freshness (like after being unwell), you can do an occasional hotter wash — just don’t make it a habit, as high heat breaks down elastic and fibres.
   
3. 
   Use kinder detergent — Mild, eco-friendly detergent only. No bleach, no softeners, no harsh chemicals.
   
4. 
   Skip the dryer — Line dry in the shade. Heat from dryers or direct sun weakens elastic and damages fabrics.
   
5. 
   No ironing needed — Our fabrics are designed to stay smooth and comfy without it.

✨ Treat your NAT’Vs with love, and they’ll love you longer.

All yarns used in Natv meet the OKEO Tex Standard 100. We source from a variety of materials, including certified Lenzing Modal, organic cotton, and recycled materials. Our signature range has undergone SGS testing for forever chemicals and is certified free from them.