Let’s Talk About What You’re Wearing Under There

It may not be visible, but your underwear choices say a lot about your values. According to the UN, the fashion industry is responsible for 10% of global carbon emissions. Even your smallest garments contribute to that footprint.

The Dirty Secret Behind Conventional Undies

Your average pair of underwear often includes:

• High percentages of petroleum-based fabrics like polyester and nylon

• Toxic dyes that can irritate the skin

• Unethical labour practices and massive water waste

All that... just to feel uncomfortable? Hard pass.

Why Sustainable Underwear is a Game-Changer

It’s better for your body, better for workers, and way better for the planet. At Natv Basics, sustainability isn't an afterthought—it’s woven into every fibre.

Natural, Breathable Materials

We prioritise Lenzing Modal and other OEKO-TEX certified materials to keep things light, soft, and breathable. Some styles do include small amounts of polyamide and elastane to maintain stretch, structure, and comfort—without compromising our environmental standards.

That means:

• Less irritation

• More airflow

• No harsh chemicals next to your bits

Earth-Loving Packaging

Your undies don’t arrive wrapped in plastic. Natv ships in recyclable, plastic-free packaging so you can feel good before you even try them on.

No Compromise on Comfort or Style

Our best-sellers, like the Cheeky G Sets and Callie Sets, prove that sustainable doesn’t mean boring. Think:

• Seamless finishes

• Soft, flattering cuts

• Neutral tones and size inclusivity

Just read the reviews—customers rave about the perfect fit, all-day comfort, and breathable feel.

Designed to Last, Not Landfill

Fast fashion undies stretch out and wear down. The average fast fashion pair lasts under 10 washes. Natv’s elevated basics hold their shape and softness through dozens of wears with proper care. Investing in quality = buying less, which = less waste.

Our Planet, Your Power

Every conscious purchase helps fight:

• Textile waste (which makes up 5% of landfill)

• Microplastic pollution from synthetic fabrics

• Greenhouse gas emissions from overproduction

Each purchase is a micro-choice that adds up. That’s how revolutions begin—one pair at a time.

Feel Better. Live Better. Shop Better.

The most worn item in your wardrobe deserves attention. And intention. Rebuilding your basics with Natv is one of the easiest feel-good switches you can make—especially as we head into the warmer months when breathability is key.

Check out our most-loved eco faves:

• Cheeky G Sets

• Callie Sets

• Matching Crop + Brief Sets

FAQs

1. What makes Natv's underwear sustainable?
We use Lenzing Modal, low-impact dyes, ethical production, and plastic-free packaging. Some styles include polyamide for fit and durability in small, purposeful amounts.

2. Are Natv products suitable for sensitive skin?
Yes! Our certified fabrics are ultra-gentle and hypoallergenic.

3. How do I care for sustainable undies?
Cold wash, air dry, and love them for longer.

4. Are your basics available in inclusive sizing?
Absolutely. We offer sizes from S to XXXL in most collections.

5. How long does the fabric hold up?
With proper care, Natv underwear stays soft and retains shape far longer than fast fashion alternatives.