If you haven’t read it yet — Nat’v Basics just got a major feature on 7News.com.au. The story dives into how a single Aussie mum turned frustration with fast fashion into a sustainable underwear brand worth millions.

And yep — that Aussie mum is our founder. 💚

What the 7News Article Covers

In their write-up titled “How Aussie mum sick of fast fashion created sustainable undies brand worth millions”, 7News shares Nat’v’s journey from kitchen-table startup to one of the most recognised ethical underwear brands in Australia.

"I wanted to create something women could feel proud to wear, that was gentle on the body and the planet."

Here’s what they highlighted:

• Our commitment to slow fashion underwear that lasts

• The use of eco-certified materials like Lenzing Modal™

• Female-led growth without selling out to greenwashing

You can read the full article here.

Why This Feature Matters

For us, this isn’t just press — it’s proof that change is possible. Nat’v was built to disrupt the cycle of disposable fashion and create something real. Being spotlighted as a top Aussie sustainable underwear brand validates everything we stand for.

The article:

• Tells our origin story as a women-led fashion business

• Celebrates the slow fashion movement

• Helps spread the word about better basics

What Sets Nat’v Apart in the Sustainable Fashion Space

We’re not just using buzzwords. Nat’v does things differently:

• Lenzing Modal™ from sustainably sourced beech trees

• No toxic dyes, no forever chemicals

• Plastic-free packaging and carbon-offset shipping

• Underwear designed for real bodies and real life

It’s ethical, comfortable, and conscious — without compromise.

If you’re looking for a legit fast fashion alternative, we’ve got you.

Nat’v’s Mission: Better Undies for a Better Planet

Our founder said it best:

"If I was going to create undies, I wanted them to matter. Not just look good in a drawer."

That’s why every product we make is designed to:

• Last longer

• Feel better

• Do less harm

From the beginning, we’ve stayed focused on creating ethical underwear in Australia that speaks to your values and your comfort.

Want to Try the Undies Everyone’s Talking About?

Here are the styles that started it all:

• ChiChi Briefs — Firm waistbands, sculpting fit

• Classic Range — Timeless, breathable, and soft

• Matching Crop Sets — Wear-them-all-day kind of comfort

All made with our signature eco-modal blend, minus the guilt.

Final Thoughts: We’re Just Getting Started

This 7News feature is a major milestone — but it’s only the beginning.

We’re beyond proud to be a women-led fashion business challenging norms, ditching the greenwash, and putting people and planet first.

Read the full 7News article here

And check out our full range of sustainable undies here.

FAQs

1. What media outlet featured Nat’v recently?
7News Australia wrote about Nat’v’s founder and sustainable fashion mission. Read it here.

2. What makes Nat’v a slow fashion brand?
We focus on lasting quality, ethical production, and natural materials with low impact.

3. Is Nat’v actually eco-friendly?
Yes. We use Lenzing Modal™, avoid harsh chemicals, and ship plastic-free.

4. Is Nat’v Australian-owned?
100% Aussie-owned and women-founded.

5. What’s the most popular Nat’v underwear style?
The ChiChi Brief and Classic High Briefs are customer faves!